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Unlock the secrets to building an iconic brand by registering for an exclusive virtual branding session with Joe Foster, the visionary founder of Reebok. Dive into decades of unparalleled industry expertise and gain insights on innovation, entrepreneurship, and the dynamic fusion of style and performance. Joe Foster's transformative journey turning a family shoemaking business into a global sports and lifestyle brand makes this session a must-attend for aspiring entrepreneurs and seasoned professionals alike. Don't miss this rare opportunity to learn how to brand yourself firsthand from the mind behind Reebok's success. Secure your spot for inspiration, strategic guidance, and the keys to shaping a brand that stands out in the competitive landscape. This is your once in a lifetime opportunity to elevate your brand with the wisdom of a true industry pioneer. 

How to build a brand

How to monetize every opportunity

How to build relationships

How to grow your business

How to find white space within your market

How to stand out from your competitiion

Joe Foster is a renowned entrepreneur and the founder of Reebok, a globally recognized sportswear and athletic shoe brand. Foster hails from a family deeply rooted in the footwear industry. His grandfather started a small shoemaking business, and his father continued the tradition.

In 1958, Joe Foster and his brother Jeff took the family legacy to new heights by founding Reebok. The name "Reebok" is inspired by the African gazelle, known for its speed and agility, reflecting the brand's commitment to performance and innovation. Initially, Reebok focused on producing running shoes, carving out a niche in the athletic footwear market.

Under Joe Foster's leadership, Reebok gained prominence in the 1980s with the introduction of the Freestyle, a women's aerobic shoe that became a cultural phenomenon.

Joe Foster

Founder of Reebok

 This success marked a turning point for Reebok, propelling it into the mainstream athletic market. Joe Foster's vision for stylish and functional athletic footwear contributed significantly to the brand's success.

Throughout his career, Joe Foster remained dedicated to pushing boundaries in athletic shoe design and technology. Reebok became synonymous with fitness and lifestyle, securing endorsement deals with high-profile athletes and celebrities.

Joe Foster's entrepreneurial spirit and commitment to innovation have left an indelible mark on the sportswear industry. His legacy continues to inspire future generations, as Reebok remains a prominent and influential brand in the world of athletic footwear and apparel.

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March 6th

2 PM ET

Zoom

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